Lesson #1: About Hat Blocks
Victoria is a Marketing Coach and Consultant with over 15 year’s experience of management in both retail and B2B brands. She is on a mission to help entrepreneurs attract more clients by putting them at the heart of their businesses and in a profitable way.
She is an Associate of the Chartered Institute of Marketing and lives in rural Essex with her Husband, 2 children and her dog, Ernie. An avid First-mate to her Skipper Husband, she can often be found on the river in the summer months and loves spending time in nature.
What you will be learning today –
Your brand is what people say about you and your products when you are not in the room. Ever heard that before? Well, it’s true, especially if you are a consumer-based business.
Your brand should be memorable enough to take up real estate space in someone’s head…..So that you’re the person they want to go to for your product or service when they need you. And guess what, it’s not all just about a logo. Not by a long shot.
And it’s often a tricky thing to master as a small business owner, so this training is designed to get you thinking outside the box about what you and your products stand for as a brand in the eyes of your customers.